Travel Like Rob - color & black-white logos
Business card and mobile website mock-ups
First logo sketches
Final logo sketches
About This Project
Scope: Branding/Logo Design
Rob Roseen, the fiance of my best friend, came to me saying that he needed a logo and masthead for his blog, Travel Like Rob. The blog features tips on getting the most out of credit card rewards points and hotel reward programs. Rob told me that he wanted a logo that encompassed all that travel is about. After talking to him for an hour, I had a simplified creative brief outlined and began researching and sketching. Three pages of sketches later, Rob narrowed his favorite down the directional sign.