This project was my second custom order request from an Etsy customer. The customer was a member of Stripling Middle School's (Fort Worth, TX) PTA and was looking for a local designer to design a flyer for their upcoming fund-raiser. She had given me example flyer from last year's event and a theme -- subways/transportation. She needed two versions - black and full-color - so that they could be printed as leaflets on colored paper or as posters. I was inspired by the NYC subway system, specfically Massimo Vignelli's iconic subway signage.